Portfolio
We have established an enviable client list and in many cases are developing several solutions for each client; a great indication of how well we are working with our customers to drive their business forward.
Sussex Yacht Club, boasting a remarkable heritage of 131 years, enlisted our expertise to modernise their brand identity and website, harmonising them with their recently constructed, award-winning clubhouse in Shoreham-by-Sea.
Web Development
The website brief was:
- Update the look and feel
- Make the new site easier to manage
- Steamline membership signup
- Make an events system to manage events and restaurant bookings
We crafted a website that aimed to achieve these aims whilst exceeding expectations. We conducted workshops that built upon the previous groundwork laid during the brand development stage and focused upon user-centric design.
The SYC team expressed a clear mandate for a user-friendly, easily manageable website that would streamline the registration process and empower members to effortlessly book both clubhouse facilities and water-based activities. To fulfil this vision, we devised a phased solution that seamlessly integrated with the Harbour Assist, marina management system via a bespoke WordPress plugin, interfacing with their API to blend public and gated content.
With our expertise, SYC now possesses a website that is future-proofed and primed to embrace a new generation of club members.
Branding
Since its inception, the club had proudly flown a burgee design, a symbol commonly associated with yacht clubs. The SYC team provided a comprehensive brief, emphasizing the need for a dynamic transformation that would invigorate the flag, foster engagement, and attract a younger audience to ensure the club’s future growth and sustainability. We eagerly embraced this opportunity, determined to meet their goals.
Collaborating with our close partners Neujuice we embarked on a thorough brand repositioning workshop where we meticulously crafted the final brief and solidified the club’s brand vision. This process granted us invaluable insight into the measures of success required to effectively promote the club to both existing and prospective members, aligning with their overarching strategy. Operating in close collaboration with the SYC team, we confirmed their brand values, personality, and Tone of Voice, ensuring a cohesive and authentic representation.
The moment of unveiling arrived, and we take immense pride in announcing that the ‘spinnaker motif’ identity received unanimous approval from the club’s members. This iconic symbol was further reinforced by the addition of the strapline ‘Share the Passion‘ perfectly encapsulating their aspirations for the club’s future.
Bring your own club into the 21st century
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If your aging website needs a new look, modern standards, rebranding or repurposing we can help you.
If you need to link to a new system we have the skills and experience to make this happen.
If you are starting a new business and need a brand and website that realises your vision we are the Internet Consultants you need.
I am very impressed with Peripatus. They marry deep technical knowledge with a very personable style to provide a reliable and value for money service to The Marketing Eye. Peripatus have helped us to deliver a number of successful websites for clients, as well as building The Marketing Eye’s own site. I look forward to continuing our successful partnership. Neil Edwards
The Marketing Eye
https://www.themarketingeye.com
